Why Rotate
Engineering AI-leverage into your company's DNA — before someone else does.
1 · The High-Stakes Reality
AI-native challengers no longer "iterate faster" — they rewrite the unit-economics of software.
If your shipping cadence, cloud bill, or GTM spend still look 2022-ish, you have 12–18 months to course-correct. Rotate exists to compress that pivot into 24 weeks.
2 · What Makes Rotate Different
| Conventional "advisory" | Rotate ⟳ |
|---|---|
| Hourly advice, generic slides | Operator-grade sprints led by an active CTO and an ex-founder |
| Consultants add bodies | AI-first Operating System cuts bodies & burn |
| One coach, one lens | Dual Stack: deep-tech (Heiko) × product-market (Danny) |
| Hidden scope creep | Founder Scorecard Guarantee — improve ≥ 20% in 90 days or we refund Q1 |
| Classroom theory | Live "show-your-code" group calls + asynchronous SOS support |
| Nice reports | Shipped code, shipped revenue, shipped mindset |
3 · Core Principles We Won't Compromise On
First-Principles Thinking
Strip every assumption back to physics, math, or user-truth.
AI > Headcount
Use agents to 10× leverage before adding humans.
Velocity Beats Perfection
Ship small, daily; let the scorecard decide what lives.
Transparency & Accountability
All goals, metrics, and blockers are public inside the cohort.
Community Learning
Your toughest problem is tomorrow's lesson for nine other CEOs.
4 · Our Method in One Graphic
24-Week 10× Forge
Forge 1: Product & Tech
AI architecture audit, Copilot "vibe-coding", 2× deploys
Forge 2: GTM & Pipeline
ICP re-fit, growth-agent bundle, ≥ 20% pipeline lift
Forge 3: Leadership & Ops
AI-Ops dashboard, 30% leaner burn, investor-ready narrative
Overlay: Founder Scorecard tracks three baseline metrics, updates weekly, lights up green or red for the guarantee.
5 · Client Success Stories
GiantSwarm
Kubernetes Platform
Challenge
Founding Moment 2.0 needed
Solution
Re-aligned team, embraced AI-first development
Result
AI-powered growth engine, vibe marketing launch
"Rotate helped us navigate our second founding moment with clarity and speed."
Henning Lange, CEO
LinkedInSwish.AI
AI-Powered ITSM
Challenge
Competing against ServiceNow
Solution
New AI-first value proposition
Result
First acquisition offer received
"The AI-first positioning completely transformed our market approach."
Ofir Zukovsky, CEO
LinkedInBevel
AI Startup
Challenge
Young team, no industry experience
Solution
Product roadmap + founding team dynamics
Result
Strong PoCs, fundraising story, protectable IP vision
"From zero to funded in record time with a clear strategic direction."
Ali Raza, CEO
LinkedIn(Detailed case files available under NDA.)
6 · The People in Your Corner
Heiko Burdack
Enterprise Technology Veteran
With 30 years in the tech industry, Heiko has led organizations of 6,500+ people and managed €2B budgets. His expertise in scaling enterprise technology businesses brings a disciplined approach to growth and operational excellence.
Danny Holtschke
Silicon Valley Entrepreneur
A serial entrepreneur with 15 years of experience and a successful Silicon Valley exit, Danny brings practical insights on product-market fit, growth strategies, and navigating the rapidly evolving AI landscape.
Co-hosts of the "Agiler Senf" podcast; collective obsession: turning AI theory into shipping reality.
7 · Built for Remote, Modeled After the Best
Live
Weekly 2–3 h cohort call (max 10)
Async
Slack + Notion OS + Loom replies < 24 h
SOS
On-demand emergency sessions before big investor or sales moments
Inspired by Automattic & Buffer async playbooks; zero office required.
8 · Zero-Risk Start
90-Day Scorecard Guarantee
If any baseline metric (Weekly Deploys, Qualified Pipeline €, or Gross Margin %) fails to improve by ≥ 20% within 90 days, and you've shown up to ≥ 80% of calls, we refund your Q1 fees. No fine print.
9 · Decide Fast, Move Faster
Next cohort launches 1 July 2025 — 10 seats only.
Legacy cloud economics won't fix themselves.
10 minutes, no payment required.